About

"Subah" – meaning 'morning', represents new beginnings, freshness, and positivity. Just like a beautiful morning, we bring elegance and love in every saree, lehenga & salwar kameez.❤️

I started Subah to share my passion for beautiful South Asian women's fashion and to connect with friends, family, and everyone who loves elegance and style. This is a space to discover, celebrate, and support small, home-based fashion.

Stay tuned! Our official launch is Jan 25, 2026. Your support means the world!

About Our Collection

We specialize in reselling carefully curated pieces from well-known brands and designers. Each item in our collection has been thoughtfully selected to bring you authentic, high-quality fashion at exceptional value.

Our mission is to make designer and premium brand clothing accessible to everyone, offering you the opportunity to own beautiful, elegant pieces without compromise. Every garment we offer reflects our commitment to quality, style, and authenticity.